The rise of nonconformism in Armitage and Handsacre mirrored a wider national movement, reshaping both religious practices and social structures. Rooted in dissent from the Anglican Church, these groups sought greater spiritual independence and democratic governance. Methodism, for example, emphasized personal faith and social outreach, while the Methodist New Connexion and Primitive Methodists grew from schisms advocating lay participation and innovative practices, such as open-air preaching. These ideas resonated deeply in Armitage and Handsacre, where the pottery and brickmaking industries brought new workers—and new beliefs—to the parish.
By this time, social power in the parish was concentrated in the hands of the Perpetual Curate of St. John the Baptist, Henry Binfield, and big landowners such as Earl Talbot and John Lane of Kings Bromley. In this context of concentrated Anglican power, the growing influence of nonconformist leaders reflected a challenge to traditional structures and greater spiritual freedom
The people registering houses for non-conformist traditions use in the early 19th century were typically skilled artisans, tradespeople, and small business owners. They were part of the emerging middle and lower-middle classes, including:
- Small entrepreneurs: Thomas Bond had run a pottery in Hanley in 1809 and on his return to Armitage in 1811 where he ran a malting and brickmaking business he registered his house to serve as an Independent Chapel. He shared the premises with Thomas Alldritt who also registered his own house in Handsacre in 1814 for Independents.
- Skilled workers: In 1817 Jeremiah Thompson, a potter from Hanley, registered his house in Armitage for use by Protestant Dissenters but no particular religious group is specified. James Birks worked as a potter for Thomas Bond until Bond’s bankruptcy in 1819 when he went into partnership with two other potters to continue the business – he registered his own house for New Connexion Methodists later that year. George Hall, a shoemaker, registered his house in Handsacre for worship by Wesleyans in 1828.
- Independent thinkers: William Morecroft registered the first house in the parish for the worship of Primitive Methodismin 1831. He lived in Handsacre and had worked as a schoolmaster, tax collector and clerk.
- Moderate landowners: Rather than register his own house for use as a chapel Thomas Birch had a chapel built in Armitage in 1820 for Independents.
Their social position made them influential in local communities, but they often stood apart from the established Anglican elite or wealthiest landowners.