Pottery & Industry

The industrial history of Armitage and Handsacre, including pottery manufacture, Armitage Shanks, coal mining, local businesses and the people who worked in these industries.

  • Armitage Ware colour samples

    When Armitage introduced the world’s first coloured sanitary ware in 1927, it transformed bathroom design. Using rare surviving colour samples, this article traces the evolution of the company’s distinctive colour range, explains how salesmen used these samples to market Armitage products, and explores the changing fashions that shaped British bathrooms from the 1930s onwards.

  • A shipwreck find

    When divers explored the wreck of the Josephine Willis in the English Channel, they uncovered an extraordinary cargo of pottery destined for New Zealand—including a beautifully decorated water closet made at Armitage in the 1850s. The discovery sheds new light on Robert Hedderwick Penman, his short-lived pottery partnership and the company’s early export trade.

  • What’s in a name?

    An unusual recruitment advert led to a surprising discovery about how Edward Johns & Co. helped shape the language of the bathroom. Company bulletins from the 1930s reveal why “lavatory” disappeared from its catalogues, why “washbasin” took its place, and how the firm debated the best name for the humble W.C.

  • My disappearing landmark

    For decades the cooling towers of Rugeley Power Station dominated the skyline of Armitage-with-Handsacre. This article explores how the station came to be built, the engineering ambitions behind it, and its lasting impact on the parish through employment, housing, changing boundaries and the disappearance of an older landscape beneath one of Britain’s largest industrial developments.